Buyers make choices based on pictures, not on "puffed" up descriptions. If the pictures don't capture their imagination, they're not likely to read the description. We take pride in avoiding common photographic errors that weaken online presentations.

Removing Distractions
It's critical that the first impression be a good one. Cluttered pictures, those having a basketball hoop, an automobile,
or a utility pole in the foreground, distract a viewer's eye causing him to focus on the wrong elements. You often have only a single opportunity to lure the buyer into thinking about your home, don't waste it selling the wrong features!

It's difficult to ignore the basketball hoop.

A little effort can improve the picture.

It was impossible to take a picture of this two-story, shown above, without including the basketball hoop in the shot.
We improved the picture by digitally removing the distraction and showing off the home's front elevation. We're not sorry that we spent the extra time getting it right!

Avoiding Out-of-Season Pictures
It's critical that your pictures change along with the seasons. A Listing that displays winter pictures long after leaves are on the trees will discourage viewings. Buyers searching for homes in June expect to see green lawns and flowers,
not snowdrifts and barren trees. When going through the MLS listings with our buying clients, it's almost certain that they will click past any home with an out-of-season picture. Their reasoning? "It looks like no one cares."

Nice picture...but not in May!

This is much more seasonal

 
Dark Pictures Don't Sell Homes
Dark pictures, like the one on left, show off little more than the light coming through the window. Cameras set to "auto" often focus on the brightest light source. This results in photos that are practically useless and do nothing to stimulate interest in your home.

Too dark to sell the room.				The way this room should look.

Low resolution camera.								High resolution camera.

Showing Off the Room...Not the Furniture
Furnishings compliment the room, give it scale and make it more appealing. However, you're not selling furniture! Interior pictures should presenting the room's size, not just the furnishings.

Showing off the furniture.								Showing off the room size.

No Gimmicks!
We don't use "360 visual tours" that make a room spin. Nor do we use the "visual tour box" in which a picture zooms
in-and-out or moves through a frame that displays only pieces of the room. While entertaining, videos sacrifice good lighting and picture quality in attempt to add motion to a room that's not moving. The common element shared be each of these home tour presentations is "movement". 

We believe that spinning rooms and moving pictures distract the viewer from focusing on the photos.  Instead, we provide a well composed, properly lit, "static" photo that allows the viewer's eye to wander around the picture.

Sample Pictures  click picture to enlarge view