Our Marketing Strategy
...creating a positive impression
It's a "buyer's market"
The inventory of homes for sale is at an all time high with
new listings outnumbering sales at a rate of three to one.
Annual market statistics demonstrate that only about 35-40% of the available homes can possibly
be
sold this year.
This means that six of every ten home will remain unsold at
year's end.
Success lies with
PRICE and
INTERNET PRESENTATION
When you place your home
on the market, you'll be in competition for a limited number
of buyers. Your home will
need to be so
irresistible that a prospective buyer will choose yours over
all
the others.
Price
Buyers tend to shop by price and will ignore a
property that is outside their price range. They
won’t ponder your pricing rationale, they’ll
simply reject it!
The market value of your home is a reflection of what buyers
are
willing to pay at the time you want to sell. Your asking
price must be in-line with current market conditions.
We'll help you set a realistic asking price that
will attract buyers to your home. A price that
discourages prospects will only cause your home to linger
on the market.
Internet Presentation...the
new "curb appeal"
Buyers are using the internet to make home
selections before contacting their agent for a viewing.
Their choices are based on what they see online.
The old adage about "first impressions" is a given in Real
Estate marketing.
Buyers are not impressed with a list of
room sizes, a puffed up description, and a single picture of
your home’s front elevation. They want to see an impressive
internet presentation that will stimulate them to want to
take a personal tour of your home.
While
proper pricing may attract buyers,
a poor presentation can
loose those prospects forever. With so many homes to select
from, buyers quickly click past listings that have no pictures and
won't linger on a home with no interior photos.
Dark,
fuzzy, distorted and out-of-season pictures weaken your
property's appeal and only serve to create a negative
impression in the mind of the prospective buyer. Remember,
the buyer is planning to make a major purchase. Buyers wants
to be impressed with what you have to offer.
We created an
easy to use Internet Presentation that provides a complete package of
pictures and information to the potential buyer. Our
presentations leave a
positive
"first impression" as we show off every favorable aspect of
your home as completely and with as much detail as possible.
Prospects will find little reason to click past your
listing.
"No one can
control market conditions." "We can control
how your home is presented to buyers."
.
It's a "buyer's market"
Internet Presentation...the
new "curb appeal"
